Look Up Radio Acquires WTUW Radio
Look Up Radio and WTUW Online Join forces!
June 9th, 2014 – Monday, Look Up Radio LLC (LUR) has announced that it will acquire Philadelphia based Urban Contemporary radio station WTUW Online. The two radio stations had been “flirting” with the idea of a partnership or merger for over a year, but an effective plan of action could not be formalized until recently. On May 28th the owners of both companies agreed that Look Up Radio will acquire WTUW in order to increase its market share and end any perceived competition between to 2 stations. While most aspects of WTUW’s business will dissolve (website, stream, brand, etc), other areas such as programs and key staff members will be migrated. Here’s what WTUW’s CEO Nenee Finney, had to say about the acquisition:
“I am elated about the transition we are making to Look Up Radio. I feel like the decision to join the Look Up Radio family is a smart, strategic and a Kingdom-minded decision…I can’t wait to see what happens next!”
Mrs. Finney will join LUR as head of Digital Promotions. Her husband, co-owner and host of WTUW’s Late Night Breeze, Thomas, will head up the Community Relations department. Here’s what he had to say:
“I feel like I am joining a team whose ambition and goals of soul winning are extremely close to mine; it has been my focus since day one. So, to find a team of people who also see that as a priority is empowering.”
Over the next few weeks, the companies will be working educate its listeners of the transition. “We’re coming together, and it’s long overdue!” said LUR’s Program Director, Gene Keys Burke, “Look Up Radio has always been committed to unity in the body of Christ. I’m just glad that we get to show it, rather than just preach it!”
WTUW’s integration into Look Up Radio is scheduled to be completed by July 7th, 2014.
Media Contact: Gene Burke, 215-550-5665, email@example.com
About WTUW Radio
WTUW is a internet based radio station in Philadelphia, PA that was founded in 2010. The station is formatted as Gospel with a focus on Hip-hop, Urban Contemporary, and Positive music. WTUW is particularly known for sponsoring youth centered events in the Philadelphia region.
About Look Up Radio
Look Up Radio, LLC (LUR) is a Christian internet radio station based in Philadelphia. LUR was founded in 2011 and formatted as Christian/Gospel as a way to promote ideals of racial reconciliation within the Christian community. Since its founding, LUR has sponsored many events in the Philadelphia area including Greg Laurie’s Harvest America, Philadelphia Soul (Arena Football) Faith & Family Nights, various concert series featuring artists Tasha Cobbs, Anita Wilson, William McDowell and more. In 2013, Look Up Radio was the recipient of the IGAA Blue MIC Award for Internet Radio Station of the Year, and one of the top 4 official 2014 Stellar Award Nominees. In 2014, Look Up Radio was also named in Gospel Roundup’s top 5 “Internet Radio Favs”.